SOUTH AFRICAN RAPPER, RECORD PRODUCER AND ART DIRECTOR
ByLwansta is a hip-hop artist who adopts a multidisciplinary approach to story-telling by making use of visual cues to reinforce the ideas that he puts forward sonically. As a prodigious storyteller and gifted rhymer, his releases are immersive worlds and through his eloquent songwriting, he crafts detailed narratives delivered to the listener in various flows, all whilst maintaining authenticity and honesty in his words. His most significant assets are his vulnerability and relatability, which are intrinsically linked. It’s his willingness to be incredibly endearing in certain songs, and unstable in others, that makes his work relatably human. These qualities have allowed him to cross-over as an exciting act to watch by audiences at Berlin’s Pop-Kultur Festival (2017, 2019), A COLORS Show (2017) & Kitsuné Afterwork in Paris (2019), as well as local stages such as Zakifo Music Festival (2018), UMI – Our Music Festival (2020) & Basha Uhuru Creative Uprising Picnic (2020). In a world where hip-hop is being built entirely on flows, ByLwansta’s diction is a breath of fresh air, his treatment of lyrics is what sets him apart from his peers. He is decisively hip-hop though, in that he embraces the DIY aesthetics of the genre’s roots. This, coupled with a Bachelor of Arts in Graphic Design, allows the multi-faceted rapper to employ a very thoughtful and intentional approach to the visual communication and packaging of his product.